Social Screen with Burger King’s Moldy Whopper Campaign

Here we present’s “Social Screen”, it’s a new way of introducing influencer marketing importance. In upcoming Social Screen Post’s we’ll be showing you the different innovative campaigns of popular brands, which shows the power of Social Media Marketing!

Burger King launched its Moldy Whopper campaign to spread awareness of its initiative to remove artificial preservatives from all of its food products by the end of the year. Burger King launched this campaign in March 2020.

Key points of the campaign:

1. The fast-food restaurant Burger King shocked its audience with a time-lapse video.
2. In the video, the Burger King signature sandwich decomposes over 34 days showing lower level preservatives content.
3. The brand used an unconventional route of showing rotten food instead of falsifying pretty images.
4. The campaign came to people’s attention with disgust and negative experience.

What if Burger King collaborated with YourFirstAd?

• Would have bridged various influencers and creators, with the campaign to help them further.
• Would circulate videos made by experts, reviewing the controlled use of preservatives in food.
• Would have linked and shared various creators, with their expression of love towards food products.
• Would pitch them to the right audience through means of marketing.

Burger King came up with a new and creative campaign but the audience didn’t like it as they were not expecting rotten food in place mouth-watering one. Besides this Burger King had to face a lot of criticism on their social media handles, describing it as disgust.

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